What is the Mobile First Index algorithm and how to prepare our site for it?
The Mobile First Index algorithm tries to display search results so that the first index is mobile, not desktop! Are you ready for such a change?
Smartphones have been around the web for years, and today most web users are the ones using mobile phones. Statistics show that about 60% of web users are using to buy mobile traffic and that number is increasing day by day. So, Google is paying close attention to these users and is doing its best to categorize web pages based on data that mobile users can see.
What is the Mobile First Index algorithm?
Google has a variety of algorithms, each designed for a specific purpose. One of them is the Mobile First Index algorithm. In short, it is designed to categorize results based on mobile searches. This means that this category is supposed to rank what is shown on my and your mobile, not the content that is displayed on the desktop. If you notice that some sites that do not have a Responsive site, the content displayed on your computer and mobile is somewhat different. Hence the Mobile First Index algorithm tries to prioritize what mobile users can see from a website.
This highlights the importance of responsive websites. Sites that are outdated and not responsive to any screen will be hit by the Mobile First Index algorithm, but not suddenly!
As far as Google experts have reported, Mobile First Index is not going to change the search results and ranking of websites. This has been going on for over a year or two. This allows for sites that are not specifically designed for mobile users yet.
What is the purpose of Mobile First Index?
The main purpose of the first Index algorithm is to provide mobile users with complete satisfaction from browsing with their smartphones. So, Google is looking to have only one index, which is mobile. Although it has been a benchmark for desktop rankings so far, with the advent of this algorithm, the practice has changed completely, and the mobile version of any website is being targeted organic website traffic by Google.
Google has a good reason for this, saying that everything that is displayed in the mobile version is important, not the hidden sections of the site that are only seen on the desktop version!
Why should we care about Mobile First Index?
Certainly, any website with any purpose whatsoever is set up, likes to be seen among the results and users click through to the mass of the results displayed. Now that Google cares so much about sites that are optimized for mobile users. The chances of seeing results will increase for these websites. On the other hand, other websites that do not comply with the Mobile First Indexing Criteria are falling to the bottom of the table of results.
One of the things that every site needs to do to improve its ranking is to pay attention to the Mobile First Index algorithm. When the mobile version of the sites is indexed by Google, is there a way to pay for mobile users?
Website compatibility with mobile is a winning leaf, for those who care about their site’s SEO.
Is the site responsive enough?
The site’s responsiveness helps to some extent with this algorithm, but not all. Once your site is responsive, you can’t safely give up trying to get a better ranking. Friendlies’ mobile focuses on other things like proper content, site loading speed, lightweight and optimized images, how long the user lives on the site and many other aspects.
Although Mobile is the first index to display results, there is no fear! Because by changing the procedure you can get along with this wave. Previously, Google launched a project called “Accelerated mobile pages” that stands for AMP, which accelerates the loading of web pages on mobile using HTML codes. This project works with open source mobile pages, which means webmasters can use it to speed up their website.
In general, any code, program or activity that is effective in facilitating mobile users’ access to web pages is associated with the Mobile First Index algorithm. As mentioned earlier, the goal is to satisfy all mobile users, and more!
How do we know that the first Mobile Index criteria have been applied to our site?
When your site is analyzed by the Mobile First Index algorithm, and is then indexed on a mobile index, you will be sent an email from Google to inform you. You will also be notified in the Google Search Console .
Other information on your website that is not displayed in the mobile version is not going to be destroyed, but the fact is that it is not worth its former Google. Make sure that important information is not kept secret from mobile users. Many sites hide a lot of information behind their splendid design. Content that is hidden in the drop-down menus, or whatever you need to get it to do like a click, is not as valuable as the visible content, but not ineffective.
Another thing to keep in mind is that Google has nothing to do with your site design and only uses this algorithm to rate and display your site information in search results. In general, neither the appearance of your site will change, nor will its information be removed or moved. Only site rankings will see any changes, if not already responsive!
How to make sure the mobile version of the site is displayed correctly?
Fortunately, Google has provided users with the tools to check the site’s mobile-friendly availability for free so they can see the content on all screens. You can check out your site for mobile compatibility right now at " https://search.google.com/test/mobile-friendly ". The procedure is simple and just enter the address of your site in the box to display it on your mobile version. You can also use Google’s troubleshooting tips if you are not compatible.
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