Nowadays mobile advertising or targeted
mobile traffic has made a lot of progress compared to previous years and
this method has many advantages over other methods of advertising.
As technology evolves, communication tools and ways have
evolved and cost users time and money. Therefore, it is quite natural that
advertising methods have undergone changes as well, for example the presence of
millions of Iranian users in virtual spaces such as Telegram and Instagram
indicates that the era of expensive television and press advertising is over;
And the cost has been replaced by past methods, and if you're looking to better
introduce your products and services and don't invest too much in high
advertising costs like TV, newspapers or street billboards, one of the best
options for you is mobile advertising. .
Guide to mobile advertising, app installation ads,
increasing the number of cafe market installations, app guaranteed installation
and more You can read more about mobile apps here:
Factors Influencing Mobile Advertising Success
- Impressive
content:
One of the main points to keep in mind with this promotion
is to produce effective and effective content that can include fun text,
content to target group, short sentences and use of effective words, visual
appeal and Other similar points are noted.
- Personalization
of data and data:
One of the things that advertisers should pay attention to
is age, gender, Zero in on your designated prospect audience with US
State targeted website traffic. location, and more in order to personalize
their targeted ads.
- Considering
consumer behavior:
In mobile marketing, we should aim to produce
ads that have the most impact on the audience with the least explanation and
targeting the user within 3 seconds should be the goal of the marketing expert.
Types of mobile advertising methods
The first part introduces the in-app advertising
capabilities of using all the categories for different advertising purposes,
and the second part introduces the types of ads suitable for app owners.
SMS Advertising:
This method, which is less commonly used today due to the
invention of new mobile marketing methods, has been one of the most effective
methods of advertising in the past, although it is still used by some companies
and you need some space to do this. And take the time to send in the list of
audience numbers of the place you want at the best time, your ad text that
should have the most impact on the shortest sentences.
Keep in mind that the conversion rate for messages will be
very low if you send them in bulk, and your message will never reach a large
volume of users for various reasons, or you will be blocked immediately after
viewing. Therefore, it is recommended to use promotional SMS only for
specific segments or campaigns appropriate for older and retired customers.
One of the most successful techniques for sending bulk SMS
is using an SMS secretary, for example, asking users to submit a 2-digit price
list, and then you have a database of people interested in a category.
Social media advertising
Advertising on social networks such as Twitter and Facebook
in all countries is carried out regularly through the advertising panel. One of
the most effective methods of mobile advertising in Iran is the use of telegram
which is very efficient, and you can spend with minimal time, Introduce your
services and products to a wide range of people. It is interesting to know
that according to recent research, Telegram has over 40 million Iranian users,
over 550,000 channels and one billion Persian content, which has provided a
good platform for mobile marketing.
Notification cover ads
In this way, a specific message is sent to specific
application users at a specific time, be careful to use this method for
marketing and maintaining your users, and do not bother users with irrelevant
submissions, while many Appstore’s like The market café has been hit hard by
other notifications by sending a notifications cover to invite
Install. Pushout, one signal, Subscribers are the most popular services of
Pushout Advertising Notification Services.
The second largest and most favored virtual network of the
world, with over 15 million users in our country alone, is Instagram. Like
telegram, Instagram has a lot of fans, so most Instagram users spend several
hours a day surfing, making it the perfect platform for mobile
advertising. You can get a great audience on Instagram by publishing the
right video or photo and writing appropriate, short and effective text and you
can get great feedback with minimal cost and time. In previous articles on
social media content production, extensive publicity in this space and the duties
of digital marketing manager have been discussed in detail.
Mobile marketing by location
Mobile advertising based on location or location is another
method of mobile marketing that is displayed considering the user's
location. For example, do what many companies are doing as part of their
overall marketing strategy - buy mobile
traffic to boost your brand online. some advertisers or mobile marketers only want
users who are within 2 kilometers of their business to view their mobile ads
and use them with their business. Of course, this type of advertising is
still not implemented in Iran with software and advertising plans.
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