If you want to be professional and accurate in your
business, you should become familiar with the concept of digital marketing, or
the internet marketing, in fact, digital marketing has different parts. In this
paper, we intend to fully define the digital marketing and its components.
Let's discuss the subject.
What is Digital
Marketing?
Digital
Marketing or Internet Marketing is a type of product or service marketing
that uses digital technology, mainly on the Internet, including cell phones and
other displays such as computers and any other digital media. This is a kind of
advertising marketing that has opened a special place among users due to its
low cost, long-lasting content and its inclusiveness as the information and
communication tools grow.
What is the
difference between marketing and traditional marketing?
In fact, digital marketing means the use of all digital
tools such as websites, apps, online advertising (directory marketing), social
networks, SEO, Internet marketing, mobile marketing for a specific purpose in
the name of marketing or increasing sales or branding, but in Traditional
marketing should look like the following for your business, but differently, in
traditional marketing, you have to spend a lot on advertising in billiards in
the city (which is no longer the same as in the past), advertising in the media
If you have information in tabs and seconds will cost nearly USD 1 to 10
million. So, to succeed in today's world, go to Digital Marketing so you can
sell your products and services faster.
1- Content marketing
What is content
marketing?
In fact, it's a kind of marketing that deals with the
process of generating and sharing content that keeps customers current and
leads new customers. This content and information can be produced and published
in various types such as analytical news, video, e-book, infographic, study,
help and instruction, questions and answers, articles and pictures.
Content marketing is one of the strategic marketing
strategies that focuses on the production and distribution of content that is
relevant, relevant and consistent with the goals of brands. Content marketing
is aimed at attracting, retaining and engaging with audiences who are clearly
defined and well-known. This action is aimed at directing users to take
profitable steps
2- SEO or
optimization
SEO
is the perfect way to better view a website or a web page in the natural search
results of a search engine. Usually websites with the highest rank and the
highest number of replies on the search results page have gained more visitors
through search engines and these visitors can be converted to a customer. In
fact, website optimization involves the development and editing of content on
the site itself and programming, as well as linking keywords and removing
barriers to indexing activities in the search engine and promoting a site to
increase the number of backlinks or inbound links, and another SEO technique.
The optimization is divided into two main branches of the
external echo and internal echo. Its external SEO is divided into two sections:
social networks and link building. Internal SEO also refers to all On-page methods,
such as internal linking.
3- Collaborate on
sales
(Affiliate
marketing) is a marketer approach in which a business rewards one or more
people who refer visitors or customers to a business. For example, sites for
giving new visitors or new buyers pay a gift or a sum to the person who made
the introduction. This industry has four main players: product, network,
publisher and customer. Selling a relationship is a kind of marketer that
introduces the products and services of others to other users online for the
sale or provision of services on the site, the blog, or through links provided
to you. In a nutshell, sales can be said to mean marketing and introducing
others' goods or services in order to sell their goods or services, and the
common use of profits made based on an agreement.
4- Marketing on
social networks
Social Media Marketing, or social network marketing, is one
of the most important factors in increasing your traffic and sales. You can
improve your targeted website traffic by using social networks such as Facebook, Instagram,
LinkedIn, Telegram, and more. It's interesting to know that 76% of commercial
companies today use social media marketing. Commercial retailers have risen by
133 percent in their revenue from marketing in social media.
5- Email marketing
Targeted email marketing or online marketing is always one of the best ways to
communicate with your contacts and increase sales, but most businesses do not
think that using email marketing is outdated and not responsive, but this is a
very wrong way if you can make your email marketing in the right way,
multiplying your sales.
7- Online public
relations
Digital PR or online public relations is a set of
countermeasures and actions that each organization performs for effective and
targeted communication with the groups it is associated with. One of the
biggest differences is public relations and advertising in planning, which plans
for public relations in the long run, but ads, in the shortest possible time,
are looking for a result, and of course, it raises the risk of work. Public
relations with patience and giving more time thinking to the customer and the
company, in order to attract more customer satisfaction and provide better
services, try to keep customers and audiences alive.
8- Native ads
Native advertising is a form of advertising that is mostly
online, which is in line with the platform's form and function. In many cases,
it is presented as an article or video created by an advertiser whose specific
purpose is to promote a product, while in accordance with the shape and style
otherwise, it is in the editorial staff the platform can be seen. The word
"native" refers to the coherence of content with other media
appearing on the platform.
9- Digital marketing
automation
Marketing automation refers to software platforms and
technologies designed for marketing departments and organizations to
effectively market multi-channel online (such as email, social media, websites,
etc.) and automated duplicate tasks Is. Marketing centers, consultants, and part-time
marketing staff increase productivity and reduce human error by identifying
benchmarks and outcomes for tasks and processes after which the software
interprets, stores and runs. Originally focused on email marketing automation,
marketing automation refers to a wide range of automation and marketing
analysis tools. Especially marketing input. Automation marketing platforms are
used as a hosted or web-based solution, and no software installation is
required by the client. Today, one of the most important digital marketing for
mobile is if your website or internet business can produce content that is
creative and engaging, it's surely the same thing can multiply your website
traffic in a short period of time. From this day, you should focus on other marketing
as well, so you can make a good profit.
6- Click Advertising
Pay Per Click or PPC is the name of a model of Internet
advertising in which visitors to the advertisement are redirected to a website,
mobile app or other media, and the advertiser pays the advertiser a fee based
on the number of clicks and referrals to his media. At the time, it was an
innovation in the Internet advertising industry, replacing the traditional
banner ads (long-term) and paying for the number of shows. More sophisticated
and more sophisticated pay-per-click models are already in use, for example,
for pay-per-lead purchases. Did you know that many companies buy website traffic that is driven to their website? It's a secret that is becoming more and more
known in the marketplace. It's an easy, quick, safe supplement to any solid
marketing plan.
Conclusion:
As you have seen in this article, we have been focusing on
the definition of digital marketing and its various methods and will soon be
featured articles on all digital marketing or Internet marketing methods.
Please note that digital marketing, or the same internet marketing, has various
branches. In this article, only a brief summary of some of the issues is
attempted to complete and complete the article overview. If you have an
experience in digital marketing, you can share it with others in the comments
section of this article.
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