Council Post: Strategic Social Media Is Essential for Driving B2B Sales

B2B marketing is often boring, to the point where it calls Boring to Boring a joke! Of course, business owners also know this, and this fact affects their performance. Let's explain this with a more precise example.

Suppose a company sells aquarium steam production systems. Their customers are zoos and research centers at universities. In the first view, this may seem a bit boring. In such circumstances, B2B marketing should be creative in its advertising. B2B marketer must first understand the concept of aquarium steam generators. These devices help reefers such as Python snake survive in an environment other than their habitat. Consequently, researchers can study their behaviors. Perhaps many people are not interested in these devices, but surely a lot of people are interested in Python snakes and protecting rain forests.

These types of products are only of interest to the people, and the manufacturers of these products should have attractive and understandable ads for their services. Certainly, nobody tweaks about aquarium steam generators. Therefore, the company should target people interested in piton snakes and rain forests. These are attractive angles of company products and B2B marketers should focus on this issue.

1. Use real people to advertise

One of the shortcomings of B2B marketing, especially in manufacturing and industry, is that they cannot communicate well with humans. The lack of this type of communication gives the customer the feeling that he speaks with a robot. Therefore, all these companies should direct their social networking and content marketing activities towards humanization. Doing the following will help you:

2- Hire an expert

Most companies do not use specialized people to manage social networks, and this does not lead to a good result of their efforts. Common mistakes in B2B marketing in social networks are as follows:

Hiring non-specialists to manage social networks

Many companies use their social networks to hire people who are specialized in their field of work and not in the field of social networks! If social networking is responsible, it should be aware of the social network performance and type of audience. B2B marketing is very difficult through social networks, and the employee of this sector should have a good marketing experience.

200 important factors in ranking a website on Google Be sure to read: 200 important factors in ranking a website on Google

Generate non-social content on social networks

Many companies are unaware of the complexity of social networks and are looking for people who do regular work on social networks for B2B marketing. Activities on social networks are not limited to tweeting and posting on Facebook. Companies need to look for people who create a movement on social networks and bring branded voice to customers.

Not knowing how to engage the audience

B2B marketing in social networks does not mean attracting the interests of a industry. As we said earlier, many businesses produce products that cannot attract many audiences through social networks. For this reason, Buy Social media traffic is the one the way marketers should consider developing something beyond their own products.

Social networks of these types of businesses do not need to be directly connected with the company's services. They can work on more attractive topics and independently market their products and services.

How popular is your brand on social networks?

We are choosing from the best social networks, upgrading strategy and increasing your popularity.

4. Use of content marketing on social networks

Social networking campaigns will not succeed without the use of content marketing. These two issues are interconnected and necessary for success. The statistics provided by the Content Marketing Institute show that most B2B marketers also use content marketing to succeed their campaigns.

93% of B2B marketers use content marketing Statistics show that most B2B marketers use content marketing. Image from Content Marketing Institute However, statistics show that all of them do not properly use content marketing. Content satisfaction rate in B2B marketing is close to 36%

Based on our research and activity on social networks, we found that as a company is stronger in content marketing, it is also more successful in marketing social media.

Which social networking for B2B marketing?

These days, many social networks are being used by people around the world. Focusing on all social networks is by buy website traffic means and recommended in B2B marketing, as it makes you unable to focus on one issue. As a result, you will not receive good feedback from your ads.

For B2B marketing, you do not need to use all these social networks simultaneously. The following are more appropriate than others:

If you want to use only a social network, put LinkedIn in the top priority. We do not say this sentence merely for the investigation of several studies. We have attracted great customers through LinkedIn since the launch of our website to date. The social network has more than 450 million members from around the world. The greatest benefit of using LinkedIn is the ability to meet new people and communicate with them. The key to success in this social network is to provide users and groups with classy and useful information. LinkedIn also helps companies build and market their brand.

It can be said that Instagram is the most popular social network with us Iranians. Although this social network is by no means the nature of B2B, but due to tight restrictions on social networks in Iran, almost all individuals and businesses have turned to Instagram. Instagram itself, of course, has been a positive step for businesses as well by adding features like making business-centric pages (by connecting the Instagram page to Facebook).

When you turn your Instagram page into a business page, Instagram will give you accurate statistics of user engagement and the number of your forums. These statistics will help your marketing process as much as you can even see the hours and days that users have had the most interaction with your website page.

One of the problems with Instagram is that it only allows you to link a link to the bio page of your page and you cannot use the link in your posts. For this reason, it's a bit difficult to transfer the user to your desired page. However, as we mentioned, we are Iranians and we have our own special habits. Certainly, now that nearly all Iranian businesses in Instagram are operating, Instagram can be a good place to market B2B. Twitter is also another popular social networking site around the world providing users with 140-character length tweets. All tweets are read by everyone and nothing is filtered. This social network allows users to direct your users to your website through a link and thus increase traffic to the site. Currently, most Internet users are using the social network to post new news. Consider Twitter as a great party where you can talk to big people like the famous leaders in a business or even your rivals. You can listen to them and read the latest news of the day. Twitter also makes it possible to create public and private lists. Lists allow you to filter your news and focus only on a specific topic. For example, you can create a list of journalists who cover news related to your industry. If they ask questions or need help with the subject, you can respond to them and, as a result, strengthen your relationship.